With celebrities promoting their products, brands can increase awareness and trust which are essentially changes in the purchasing and decision-making process. Consumers are more sympathetic to a brand if their product is promoted by a celebrity they admire. It's a simple psychological effect: people subconsciously think that buying a star promoted product by their favorite celebrity will make them imitate the celebrity, have similar desired traits and will facilitate attraction in life. They will associate celebrity success, beauty, athletic skills, etc., with a particular product. Goldmine... … Read More »