The term "employer brand" was first used in 1990 by Simon Barrow, president of People in Business, and since then, there have been many different definitions in the last 30 years. During the last decade, employer branding, ie. employer branding has become a hot topic for many companies in the region. But being a topic within a company does not necessarily mean giving it priority or fully understanding what it is all about. In this text, we will try to explain what employer branding really is. How do we define the goals, what are the typical challenges, how to start the whole process and how to... … Read More »