Austrian data protection authorities have banned the use of Google Analytics services on sites in Europe, due to violations of GDPR standards.
In December last year, the court ruled as follows: "In the opinion of the data protection authorities, the Google Analytics tool (at least in the version of 14 August 2020) cannot therefore be used in accordance with the requirements of 'Chapter V' of the GDPR ".
According to this decision, Google Analytics is not compatible with European Union law.
It all started when activist Max Schrems and his group "None of your Business (NOYB)" filed a lawsuit with the Data Protection Authority.
The European Court of Justice has condemned the sharing of data, which is related to the monitoring of agencies from the USA during 2020. The latest ruling from Austria is in relation to the EU case against Google, and it concerns access to personal data of users.
According to US law, the authorities in this country may request personal data from Google, Facebook and other US companies, even when they work outside the US. As a result, Google is unable to provide an adequate level of protection under Article 44 of the GDPR.
Google responded that companies and organizations that use Google Analytics control what data is collected by these tools and how they are used.
European companies now have to make a decision to remove Google Analytics from their sites or risk facing penalties for violating the GDPR.
On the other hand, either the United States will have to change its monitoring laws or American providers will have to keep the data of European users in Europe.
