Google's latest move concerns the improvement of Workspace, and the goal of companies that have existing email systems, but do not have access to modern productivity applications.
A big selling point of the Google Workspace Essentials Starter Edition is that it's free, with no "limited trial period".
The Workspace Essentials Starter Edition primarily implements Google Drive, Docs, Sheets, and Slides, as well as Chat (along with Spaces) and Meet for Communication. As with a free personal account, storage space is limited to 15GB. The biggest thing missing here, of course, is Gmail.
No need for a new email address, file conversions, new add-ons or desktop software. All the tools in Essentials Starter will work quickly and easily in the user's existing environment.
A free Essentials Starter account requires registration with a business email address, while Google promotes that "there is no limited trial period". In that situation, the incentive to upgrade is when the organization outgrows the Starter Edition and needs more functionality.
All in all, Essentials Starter is a good way for Google to attract more Workspace users by allowing them to do a specific job before moving on to something more complex.
